![]() Product-centric companies – tech firms in particular – have really guzzled the Kool-Aid of getting close to users. More on that here, if you’re interested in a short digression.īut there’s one key aspect of user research that is far more developed than it is in market research: it’s the spirit of democratisation. Like many tribal divisions, qualitative user research and market research have far more in common than separates them. ![]() Reporting & Knowledge Sharing Menu Toggle. ![]()
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