![]() ![]() Even a highly stylized interface can be approachable if it maintains familiar behaviors. Help people feel comfortable by using standard patterns consistently. Aim to incorporate branding in refined, unobtrusive ways that don’t distract people from your experience. Using screen space for an element that does nothing but display a brand asset can mean there’s less room for the content people care about. For guidance, see Typography.Įnsure branding always defers to content. It can work well to use a custom font for headlines and subheadings while using a system font for body copy and captions, because the system fonts are designed for optimal legibility at small sizes. If your brand is strongly associated with a specific font, be sure that it’s legible at all sizes and supports accessibility features like bold text and larger type. For guidance, see Color.Ĭonsider using a custom font. In macOS, people can also choose their own accent color that the system can use in place of the color an app specifies. On most platforms, you can specify a color that the system applies to app elements like interface icons, buttons, and text. ![]() For example, your brand might convey feelings of encouragement and optimism by using plain words, occasional exclamation marks and emoji, and simple sentence structures.Ĭonsider choosing an accent color. Use your brand’s unique voice and tone in all the written communication you display. For guidance, see App Store Marketing Guidelines. In addition to expressing your brand in your app icon and throughout your experience, you have several opportunities to highlight it within the App Store. Apps and games express their unique brand identity in ways that make them instantly recognizable while feeling at home on the platform and giving people a consistent experience. ![]()
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